Lead global client development and loyalty strategy to deepen relationships and lifetime value. Build clienteling programs, CRM-driven segmentation, personalized outreach, and exclusive loyalty experiences. Partner cross-functionally to implement recognition and training, measure KPIs, analyze customer data for insights, and continuously optimize engagement and retention initiatives.

Lead global communications strategy to strengthen brand awareness and reputation for a luxury hospitality portfolio. Oversee PR agencies, media and influencer relations, brand campaigns, partnerships, events, crisis and internal communications. Partner with senior leaders and property teams to ensure consistent storytelling, drive commercial impact, and support talent and employer branding. Travel to properties and headquarters as needed.

Lead global performance marketing strategy and digital go-to-market activation across paid channels. Build operating model, governance, and playbooks for regional/property teams. Manage agency partnerships, media planning, measurement/attribution, and optimization. Champion AI and emerging digital capabilities, enable cross-functional launches, and develop team capabilities through training and scalable workflows to maximize marketing ROI.