Lead and execute e-commerce creative direction across channels, manage creative team and projects, produce and direct photoshoots, create/optimize brand guidelines and assets for marketplaces, and ensure quality, approvals, and process improvements to meet business goals.

Conduct market and competitive research on major e-commerce platforms, analyze sales and inventory data, develop suppliers, design product prototypes and functional specs, validate requirements and users, support product launches and post-launch iteration, and coordinate cross-functional teams to meet SOP and performance targets.

Own end-to-end brand strategy and P&L for assigned brands on Amazon and other channels. Manage PPC, SEO, listings, promotions, pricing, inventory planning, product launches, analytics, and expansion to new marketplaces. Partner cross-functionally with purchasing, R&D, and creative teams to drive sales, conversion, and profitability while improving processes and reporting.