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Serve as the primary technical and operational contact for advertiser accounts, activating and QAing programmatic campaigns across DSPs, troubleshooting delivery and creative issues, monitoring performance, building dashboards, and collaborating with product and engineering to resolve technical gaps while advising clients and driving optimizations.

Design and own the Exchange identity and API architecture: Auth0 tenant and OAuth/OIDC flows, ReBAC authorization (OpenFGA/SpiceDB/Ory), API gateway security (rate limiting, mTLS), AWS identity infra, publisher and demand-side integrations, threat modeling, standards, and mentoring engineering teams.

Own and develop the Salesforce org and full GTM tech stack (Outreach, Gong, MediaRadar), build integrations, ensure data quality and platform governance, partner with Revenue Operations and BI to enable reporting, manage vendor relationships, and triage platform issues to support Sales and Account Management.

Manage and grow strategic programmatic advertising accounts, define and execute revenue and operational goals, provide consultative campaign support and training, troubleshoot campaign issues, collaborate cross-functionally with sales, product, and campaign teams, and drive feature feedback and account expansion.

The Account Manager drives publisher success and revenue growth, providing strategic guidance, managing multiple accounts, and ensuring seamless execution of integration and optimization strategies.

Manage and grow strategic programmatic advertising accounts, build client relationships, provide consultative campaign support and training, collaborate cross-functionally to onboard clients, troubleshoot campaigns, and drive revenue and product improvements.

Lead and execute revenue-focused GTM programs and ABM motions. Coordinate cross-functional launches, partner with Sales and RevOps for tracking and attribution, measure pipeline and product adoption impact, and govern marketing budget and prioritization.

Lead retail media go-to-market programs across sales, marketing, and product teams. Build commerce PMP deals with retail DSPs, drive pipeline and revenue attribution with RevOps, evangelize TripleLift retail capabilities, capture co-op/shopper budgets, enable sellers, and create scalable GTM playbooks and executive reporting to drive adoption and commercial impact.

Lead evaluation, negotiation, and management of strategic platform partnerships across identity, data, measurement, and verification. Own partner strategy, build business cases, partner with Product, Legal, Finance and GTM teams for integrations and launches, and drive commercial terms and renewals. Serve as primary commercial lead and company subject-matter expert, tracking progress in Salesforce and representing TripleLift at industry events.

The Sales Director at TripleLift drives revenue by identifying and closing opportunities, managing client relationships, and utilizing Salesforce for pipeline management in the advertising ecosystem.