Lead the consumer insights roadmap, design and execute qualitative and quantitative research, synthesize primary research with VoC and behavioral data, manage vendors and budget, build trackers and dashboards, and translate findings into actionable customer stories to influence brand, product, and marketing decisions.

Senior leader who defines customer intelligence, CRM, and owned-channel strategy. Oversees insights, segmentation, lifecycle programs, email/SMS, and team/budget. Partners with C-suite to translate research into business actions and drives measurement, personalization, and channel optimization to grow customer lifetime value and loyalty.