Lead end-to-end social media strategy and content creation for TikTok and Instagram; produce and edit short-form videos, Reels, and Shorts; define content pillars and posting cadence; execute a premium personal-brand rebrand; grow accounts organically to drive inbound interest and referrals; track engagement and refine performance.

Advise and occasionally manage paid Meta campaigns (Instagram/Facebook) for a creator brand and film studio, focusing on Reels and short-form video. Develop targeting, budgets, creative recommendations, launch campaigns for films/trailers, and report on audience growth and engagement with optimization suggestions.

Advise and occasionally manage paid Meta (Instagram/Facebook) campaigns for creator brands and a film studio, focusing on Reels and short-form video. Define targeting, budgets, and creative; launch campaigns for films and trailers; report on audience growth and recommend optimizations.