Lead influencer and PR strategy across the Americas (focus on Spanish-speaking Latin America). Build and manage creator relationships, support launches and seeding, run outreach and list building, monitor performance, maintain inbox and operations, collaborate with global teams, and provide cultural insights to grow brand awareness and engagement.

Manage and grow retail partnerships (primarily Sephora) by developing account strategies, ensuring SKU/data governance, analyzing sales and inventory, coordinating retailer meetings and launches, and delivering data-driven recommendations to meet sales targets.